Imagine the character designers, storyboard writers or animators that were part of the Toy Story team had been mediocre at their job.

As long as you manage to hire talented people, who work together well and communicate freely, the ideas aren’t as important. It’s one of those things that you’d never think of instinctively, but once you read it, you know it’s true. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.” “If you give a good idea to a mediocre team, they will screw it up. One of the most popular and insightful quotes from the book is this one: If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Great teams are more important than great ideas. Encourage employees to decorate their own workspaces.Never blame failures on single people, always hold the entire team responsible.Having a good team is more important than having a good idea.Now, without further ado, here are 3 lessons from Creativity, Inc.: The only outside investor and majority shareholder was Steve Jobs, who invested $10 million into the company – the investment that made him a billionaire. Ed Catmull stayed on as president, together with 40 employees, when George Lucas decided to spin off the group as its own company, in order to protect it from declining Star Wars revenues and keep it profitable until computers would have enough power to create fully animated films, in 1986. Originally he was hired as the head of the new Graphics Group, which was founded as part of Lucasfilm’s computer division in 1979. In this 2014 book, which he wrote with the help of freelance writer Amy Wallace, he lays out Pixar’s creative processes with an all-access, behind-the-scenes tour of the company. When it comes to answering how they do it, many point to Pixar’s president of 30 years, Ed Catmull. Most of the studios feature films have become absolute smash hits. Remember Toy Story? That was 1995. A Bug’s Life? 1998. How do you keep coming up with fun, creative, inspiring movies for children for 30 years? Have you thought about that? Every few years Pixar comes up with a new, groundbreaking movie that lights up our hearts and happiness centers in the brain. Listen to the audio of this summary with a free reading.fm account:

Creativity incorporated book